Friday, April 27, 2007

Evaluation by another name

The discussion at E-consultancy’s March 2007 roundtable on Web Analytics offers some interesting insights.

They suggests that this form of measurement is now an industry worth some £56 million (2006).

They also offer some ideas as to how outcomes can be measured in this post.

The importance of all this is that it is now part of the mix of reporting data needed for PR in our Internet Mediated world.