There is nothing really new about it because it was covered by the CIPR Internet Commission five years ago as a principle but now Clive Thompson offers it in case study format.
The key issue now is the extent to which these ideas change organisation.
Today, at Bournemouth, we talked about theses things. We talked about how hiding from the digital rip tide is not an oprtion and embracing it must, of its nature change organisations.
Clive re-enforces the visible part but not the wholesale change that has to take place inside organisations.
It is not an option.
As Alex Iskold writes What has happened is that a load of 'Rights' are now transfered.
- The Basic Human Rights in the attention economy
- Property: You own your attention and can store it wherever you wish.
- You have CONTROL. Mobility: You can securely move your attention wherever you want, whenever you want to.
- You have the ability to TRANSFER your attention.
- Economy: You can pay attention to whomever you wish and receive value in return. Y
- our attention has WORTH.
- Transparency: You can see exactly how your attention is being used.