Monday, March 26, 2007

Use your thumb to get a grip of web stats

“As technologies like change the Internet landscape, certain measures of engagement, such as page views, are diminishing in significance for many Web properties,” said Jack Flanagan, executive vice president of comScore Media Metrix. “The introduction of these new metrics based on ‘visits’ provides an alternative for measuring user engagement that tells us how frequently visitors are actually returning to the site to view more content.”

So say Comscore.

This is useful for those PR people who take measurement and evaluation seriously and have realised that counting on all ten fingers helps.

An aside is to note that social media continues its challenge of traditional web sites among the most popular sites.