Monday, March 26, 2007

Stick with the knitting BT.

"BT Tradespace is pitched as taking "a giant leap forward in digital marketing", encouraging users to "join a fast-growing community of buyers and sellers in your specific business area".

Business owners can garner some of the staples of Web 2.0-style Internet offerings - comments, reviews and ratings - to build customer-facing reputation...." according to e-consultancy.

Well is a couple of examples are any indication, there is some way to go. This one is an example of push communication in social space while others look like Yellow Pages.

BT has a problem with social media and always has. It is a marketing driven, push communications, scream marketing set up. It is desperate to be the final solution as witness its mad desire to sell broadband wrapped in email addresses, web gizmos and a computer stopping software bundle.

If it just did one thing well - lets say, deliver bandwidth to each home in the UK - everyone would know about it and would use it. But its would rather get into stuff that can be provided by Typepad or Blogger, MySpace(its partner in this venture) for free and better.

Turning social media into web site look alikes is trying to turn the clock back and it won't work. People use social media and web sites for different things.

Stick with the knitting BT.