The BBC reports that the PlayStation 3 console has broken UK sales records with more than 165,000 machines sold in the first two days of release, say analysts Chart Track. More than a million consoles were shipped across Europe on launch day last week with 600,000 sold.
PlayStation has graphics, immersion, the Internet, a huge following and its user base spans the generations (OK... 6 to 26 at least).
If ever there was a new communication platform games machines are top of the pops this month.
They are a PR dream channel and then there are the others like X-Box and Nintendo. Between them, they reach into over a third of all UK households.
The games genre is too important to miss. Just look at the power of World of Warcraft - people PAY every month to keep playing. Compare that with the declining numbers for corporate web sites and media web presence which are free.
perhaps it really is time to think into the X-box.
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