Wednesday, March 14, 2007

Scream management; Pap marketing; Bling PR

Scream management - Pap marketing - Bling PR is what we are taught.

It will not survive. Karl Fisch offered this:

http://www.lps.k12.co.us/schools/arapahoe/fisch/didyouknow/didyouknow.wmv

I listened to MySpace.

Information and knowledge are disintermediated.

What is success:

Conversation, innovation and listen, conversation, innovation and listen.

Listening offer values. Values are intangible. Values create relationships. Relationships with richness and reach create wealth. Wealth offers money.

New wealth is based on conversation, innovation, listening, values, relationships, reach, wealth (and money what ever that is?).
Old wealth is available through conversation, innovation, listening, values, relationships, reach (and money what ever that is?).

Pap marketing (with associated scream advertising) and Bling PR (with associated CSR) offer no values. PR and Marketing as we know it have a very short shelf life.