Monday, March 26, 2007

The opportunity

According to research released by eGain today, 57 percent of UK companies offer little or no web self-service, resulting in lost revenues and declining customer satisfaction. Only 17 percent of UK companies are offering their customers "visionary" or "above average" customer self-service via the web.

So here we have PR consultants falling down on the job... Just speak nicely to your client and invite their comment on how they too can enjoy the fact that 10% of all retails sales are now online.