Wednesday, March 28, 2007

Newspapers to take on TV

Press Gazette tell us online spending grew by more than 41 per cent in 2006 to just over £2 billion, according to figures released by the Internet Advertising Bureau. Online advertising spending in Britain overtook national newspapers for the first time in 2006.

'Newspapers are too cheap and there are too many of them.'

That is the view of the Guardian's deputy commercial director Adam Freeman, who today rejected the notion that newspapers are under threat as a medium and said the future for his newspaper will "probably be in video".

Newspapers are "in denial" about the need to invest heavily in an online communities, Guardian Unlimited blogs editor, Kevin Anderson has warned.