Between 12% and 15% of clicks through Yahoo! search marketing ads are identified as erroneous and discarded from advertiser bills, the company has said.
Announcing a stepping up of its fight against click fraud, Yahoo! announced the appointment of veteran company lawyer Reggie Davis to a new vice-president of marketplace quality position.
In a role mimicking a similar senior position at rival Google, he will need a new team as well as cross-departmental efforts to improve reliability and eliminate the possibility of fraud-related legal action.
The advertsing and marketing industries are not comming out of their work in Cyberspace very well. Fraud is Fraud.