The anaysis of participation behavior among 26,539 members of 66 private online communities, provides an initial look at member participation in communities.
The study evaluated communities along three participation metrics:
- Frequency - how often members contribute
- Volume - the number of contributions made by each member
- Bystander or "lurker" rate - what percentage of members are simply observing versus actively participating.
"Big public communities may attract more eyeballs, but they may not be the answer for practitioners who are looking for deep engagement with customers" says Julie Wittes-Schlack, Communispace vice president of innovation and research.
I can believe this. A social space refelecting a the social values of an organisation and its constituency will attract like minds and participants.