Monday, March 26, 2007

Advertsing and PR need not apply

Western Mail reports that companies which have hidden behind advertising and public relations must directly engage with their customers by using new internet opportunities, one of Wales' leading internet experts warns.

Matthew Yeomans, who contributes every day to Time magazine's website, runs Custom Communication, a Cardiff-based enterprise which helps businesses grasp the potential of "social media".

The impression that PR practitioners are not getting involved in social media goes well beyond this blog then!