The current generation of "silver surfers" spends an average of six hours online each week, research by the insurance company AXA found according to the Daily Telegraph.
Emailing and online chatting to friends and family was the favourite internet activity of the retired people surveyed, followed by researching information, booking holidays and shopping.
According to the survey, 41 per cent of retired Britons named internet usage as one of their favourite pastimes.
This are the baby boomer generation. The generation that most marketers do not target online.
Which beggers the questions
Who is no longer part of the Internet generation?
What media is valuable for engaging with these people?
Is the PR industry using it?
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