Monday, January 29, 2007

Social media continues to take over

Some time ago I noted how social media is growing compared to traditional media. This post showed how social media page views and reach is dominating web evolution Now there is more evidence from Heather Hopkins at Hitwise. She reports that social media search is showing this evolutionary trend too. The BBC has noted the same effect in Google searches.
Social media is a critical area for PR development and we need to embrace it fast.