Friday, January 26, 2007

New ePR book

This week David Meerman Scott released the second edition of "The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly,". The second edition of the eBook features a foreword by David McInnis, CEO & Founder of PRWeb and social media expert.

Scott's new eBook provides communications and marketing people with tactics and techniques to take advantage of the new media landscape. It include:

* Optimizing your news release to achieve primary placement in search engines and news portals (SEO)
* Using online news distribution services to reach thousands of Web sites and blogs throughout the Web, and connect directly to your key audiences
* Leveraging interactive features including TrackBacks and tagging to encourage circulation in the social media space
* Developing content to attract key audiences and drive Web site traffic.

I like David's thinking and look forward to a good read.