Monday, January 29, 2007

Edelman discover the Relationship Value model in research

In every region (EU, Asia, North America, Latin America), respondents most often named “shares a common interest with you” as one of the top three characteristics that would increase their trust in a person sharing information about a company reports the latest Edelman Trust Barometer.

This is evidence of how the Relationship Value Model works.

People congregate round people and institutions that share common values. They trust people with such values.