Tuesday, January 23, 2007

Consumers 'get it' - So PR has to as well

"Consumers get it; they understand technology and they are adopting it accordingly," analyst Sean Wargo told the Consumer Electronics Show last week.

More than $155bn (£80bn) in consumer technologies is expected to be sold in the US in the next 12 months.

"Driving the industry is the transition to the new breed, the next generation of technologies," Mr Wargo said.

The industry says consumers' love affair with gadgets will continue despite a US/global economic slowdown and a prediction that growth in the US market would halve in 2007 from last year's figures.

Is this true of the UK?

The evidence is that adoption in the UK is, if anything accelerating. The jump from consumer to corporate application is moving ahead too.

What this means is that ordinary people and corporations are using all manner of new web services, gadgets and widgets

It also means that communication practitioners now need at least a basic understanding of what is involved otherwise the population as a whole will accelerate out of the reach of the press relations oriented practitioner.