Monday, January 29, 2007

British companies seem reluctant to create their own web logs, but are they missing out on free exposure?

So asks The Independent and it is an indightment on the PR industry that it has not yet given UK business these tools!

The Indy article notes that "An internet search reveals the rapid growth in online blogging - web and marketing consultants, politicians, journalists, media companies, authors, academics and students are all heavily into blogs (or web logs - online diaries). But it is difficult to find small firms that blog outside of those in the internet and media industries."

So what's the problem guys? The CIPR could start with a more robust attitude I guess which is now down to the survey being conducted by Francis Ingham and it is up to you to make you voice heard.