Monday, November 06, 2006

Why blogging matters - six expert views

Dan Greenfield - VP Corporate Communications - EarthLink – Bernaisesource

Invites you to join a converastion with:

David Armano - Creative VP - Digitas – Logic + Emotion

Peter Blackshaw - CMO - Nielsen Buzz Metrics – Consumer Generated Media

David Churbuck - VP Global Web Marketing - Lenovo – Churbuck

Dan Greenfield - VP Corporate Communications - EarthLink – Bernaisesource

Eric Kintz – VP Global Marketing Strategy - Hewlett-Packard – Marketing Excellence

Will Waugh – Senior Director, Communications - ANA – Marketing Maestros


Introduction

Technology has enabled customers to dramatically change their attitude towards marketing. As a result, they are tuning out in increasing numbers and talking back. Customers are shifting massively their entertainment and information consumption away from traditional media to the new web space.