Wednesday, November 15, 2006

Web advertsing - big under estimations - Semel

There is a fixation among so many people that the internet is the web. US online ad revenues have reached a new record according to figures from the Interactive Advertising Bureau (IAB). They are talking about web sites (remember those things - sort of brochures with gizmos).

The report, conducted by PwC, showed a 33% increase in internet ad revenues from the same period in 2005.

But, in a speech in London yesterday, Yahoo! CEO Terry Semel said growth predictions were underestimating the market by failing to take account of the potential of video, social media and mobiles advertising. "[Video] will be ever-present throughout the internet, and it will find its proper way to advertise. "So whether it's mobile or whether it's video or whether it's more and more community, these factors have not gone into those numbers, so we think the actual growth potential of advertising online is really being understated."

And lots of it is 'community' the natural space for PR practice.