The book called "We Are Smarter Than Me" will look at how businesses can use online communities, consumer-generated media such as blogs, and other Web content to help in their marketing, pricing, research and service.
According to the Wall Street Journal, the project is being controlled through the WeAreSmarter.org web site. Chapter headings and a few starter pages were penned to direct the project. The big idea is that the community writes the information and provides more anecdotes.
Not the first but interesting to see a big publisher using social media.