One-third of all UK adults now have a PayPal account, according to the online payment company.
Not only does this open opportunities for e-commerce, it means there is a currency out there for more on-line PR as well. As direct PR generated relationships mature, the buying proposition can be as a direct result of PR activity.
Currently, around 15 million people in the UK use the system to make and receive online payments.
PayPal CEO Geoff Iddison said advances in technology and the demands of a "time-poor" society are transforming the way we shop and transfer money.