MojoPages, a new social search venture, has adopted a documentary-style videoblog to build buzz around its forthcoming launch, while engaging users even before a beta website has launched, to help with aspects such as design and usability.
The website, which will rank businesses in line with user ratings, aims to improve on standard directory-style services such as Yellow Pages.
MojoPages is based around a simple idea: “Do a great job and people will say great things. Offer poor services and/or inflated prices and you will be judged on those criteria as well”.
Source e-consultancy.
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