Saturday, November 18, 2006

Is there a pint in it?

Will Sturgeon reports on what we really think about personal authentication and security issues - is there a pint in it.

Although opposition to biometrics - the authentication of the individual based on factors such as iris or fingerprint recognition - remains strong, support appears to be growing as long as there is a tangible benefit for the average man and woman on the street.

And perhaps the most average activity of all - going into the local pub for a pint – is one area where biometrics could find a more welcoming constituency, according to the results of a poll.

For PR's in events management, this is an opportunity... no more checking people in at events - just look into thier eyes.