Friday, November 17, 2006

Interactive video

The Agent Provocateur film, will be the first viral film that allows viewers to click on objects within a moving video and be directed straight to the relevant information webpage/site.

The viral trailer is being distributed this week by NovaRising via interactive video email, which opens directly within the receiver’s email application. Initial click through rates of up to 56% have been recorded so far in the campaign.

In the meantime, in the interests of factual completion, I thought you may like to see the video in YouTube.

It cuts out the email middleman.