The Agent Provocateur film, will be the first viral film that allows viewers to click on objects within a moving video and be directed straight to the relevant information webpage/site.
The viral trailer is being distributed this week by NovaRising via interactive video email, which opens directly within the receiver’s email application. Initial click through rates of up to 56% have been recorded so far in the campaign.
In the meantime, in the interests of factual completion, I thought you may like to see the video in YouTube.
It cuts out the email middleman.
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