Nielsen/NetRatings reported that UK consumers are starting to embrace the idea of paying for their e-media.
On average people are spending £36 per year. Video content is closing the gap on audio, accounting for 43 per cent of spending.
The biggest spenders are unsurprisingly the 18 to 24 age group, which spends an average of £5.34 per month on online content. Men shell out around 40 per cent more than women per month.
Does this mean that men need more entertaining.