Concerning that complex whole which creates cultural acceptance for an organisation including knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society to contribute values through the creation of effective relationships
Wednesday, November 29, 2006
Disintermediate the Ad Agencies
This move by Google could make some agencies wince. Anyone can buy Google Ads. Its easy, cheap and understandable - and now can cross over to newsprint (and radio, TV and well... YouTube) like falling down at an Agency lunch.