IT Pro had this story this week.
Home-made videos, songs, blogs and other user-generated content will eventually exceed the amount of professionally produced web-based content, claims a senior Google executive.
Asked if the volume of home-produced entertainment and information could overtake the amount of professional content, Nikesh Arora, European head of the internet search engine said: "Of course. Definitely."
This will mean that PR people will have to be 'involved' with the creators of such content.