Monday, November 06, 2006

Blog style - a new form of magazine?

B2Day is finally pulling back the covers on Business 2.0 Beta, its new experiment with blogging at the magazine.

As Its editor has mentioned, from now on, the blog you are reading will be called The Next Net and the official Business 2.0 blog will be B2 Beta. What they are doing is essentially launching a mini-network of blogs all written by B2 staffers (including reporters, editors, and even our art director and a photography editor), and collecting all the posts on B2 Beta.

This is interesting for PR people. From now on they will be pitching to a blogger, not a journalist.... I wonder what the Journos will say on their blogs about time wasting pitches - will they name names?