Friday, October 06, 2006

A Web TV broadcast gizmo

Always On reports on a new online TV technology:
Itiva Digital Media has created a platform for broadcasting video and live content over the Internet that addresses industry concern over bandwidth management. Itiva’s patented technology, called Quantum Transport™, delivers high definition, full screen, rich media content to millions of viewers in a secure, cost effective manner. Itiva’s broadband broadcast technology breaks content into individual Web pages (called quanta) and sends them over the Internet to be re-assembled at viewers’ computers. Itiva provides a breathtaking video experience on the Web at lower costs for content publishers, ISPs and the consumer.
It is quick and I would like to experiment more.

This may be a very handy way for PR practitioners to create their own TV channels.