He says that the key difference between what Labour is doing and what the Conservatives are doing is understanding. You get the impression that the Tories get what social media is really about, while Labour still just sees it as a set of new tools.
Simon Collister has some interesting thoughts about Webcameron on his eDemocracy Update blog. He also questions if "Politics needs a sea-change in attitudes, not a ride aboard the blogging bandwagon."
Watching what is happening in Politics offers an excellent case study for practitioners with commercial and not for profit portfolios.