Sunday, October 15, 2006

Video on local newspaper web site - a PR opportunity

The Derby Evening Telegraph has posted a video on its website of a woman pleading for her partner to be allowed to stay in the country.

Her Iranian partner is the father of her 18-month-old son, and her unborn baby is due in three weeks.

Press Gazette reports The Northcliffe paper has published the woman's full story and filmed her plea to the immigration minister, which had been sent to the Home Office on DVD.

The use of video by a print newspaper is interesting. It has now extended its offering from print to web to video. It also means it can cross sell and cross promote the paper, web site and the video. It is great PR.

It is also an opportunity that any PR practice can develop. Have story - have video - can cross promote.