Saturday, October 14, 2006

Use on-line for brand awareness

Recent research shows that consumers spend as much as 164 minutes each day online compared to 148 minutes watching television. "This shift,"says Heather Hopkins, "in media consumption along with our analysis indicate that online can be an effective medium for raising brand awareness and can shift brand association. The findings support the move to bring a larger share of marketing spend online. "

A comparison of costs will show that on-line offers some real financial benefits as well.