Wednesday, October 04, 2006

UK Online advertsing up 40%

The Interactive Advertising Bureau (IAB) has predicted that UK online ad spend will overtake national newspaper advertising by the end of 2006, after reporting that the web’s share of the ad market reached double figures in H1.

The study, conducted by PricewaterhouseCoopers on behalf of the IAB, showed firms spent £917.2m on online advertising in Britain between January and June, a 40.3% rise over the same period last year.

The IAB said the web continued to be the ad industry’s fastest growing sector during the six months, having increased its market share to 10.5% from 7.3% a year before.