Wednesday, October 04, 2006

Social Media to turn on youth vote

The Conservatives say they are turning to blogs, or online diaries, to talk to the "iPod generation" of 16- to 25-year-olds who are less likely to get their news from traditional media, says Reuters.

They say blogs allow politicians to be heard without the filter of the traditional press.

"There is a crying need for intelligent use of the new media," Conservative member of parliament and former shadow Home Secretary Ann Widdecombe told a meeting dedicated to the topic at the party's annual conference this week.

Smart PR.

A Case study worth watching.