Thursday, October 26, 2006

Shakespeare's PR consultant

Indiana University Professor Edward Castronova has made a name for himself as an economist who studies virtual worlds. Now he's been awarded a US$240,000 (128,000 pounds) grant to create one himself, based on the world of William Shakespeare.

"What we plan to do is have people encounter the texts in Shakespeare and ideas in the text at many points within a really fun, multiplayer game, so without even knowing it, they gradually are learning more about the bard's work," said Castronova, author of "Synthetic Worlds: The Business and Culture of Online Games".

Well its good to see that Shakespeare has a good PR agent in Second Life.

Note created Oct 25, 2006Professor funded for virtual Shakespeare world Technology Internet -