Friday, October 13, 2006

Second University Life

A Harvard University class is meeting on its own "Berkman Island" within Second Life (SL). "Avatars," visual images that represent the students and teachers, gather in an "outdoor" amphitheater, head inside a virtual replica of Harvard Law School's Austin Hall, and travel to complete assignments all over the digital world. (If SL could be magically brought into the "real world," it would cover about 85 square miles.)
Some 90 Harvard law and extension school students taking the course, called "CyberOne: Law in the Court of Public Opinion," can receive real college credit. But anyone on earth with a computer connection can also take the course for free.

This is a great public relations campaign.

Text 100 is well known for setting up in SL and Lewis PR has just won the global PR account for this phenomenon.

In PR we have to look at many forms of communication and this is another one (of many virtual reality domains) here then is another opportunity and it is getting serious traction.