Guy Phillipson, the IAB's chief executive, said advertisers were realising that more tailored campaigns were the way forward and were moving away from formats such as pop-ups that mirrored the old-fashioned interruptive nature of TV and radio advertising.
Well... what a shock!
Or, take your tank off my screen.
This is good news for Public Relations when it seeks to engage with online consituents. Oh yes and were did the money for pop-ups go? Is this a budget that PR practitioners picked up?