Thursday, October 05, 2006

Scream marketing gets one in eye

Within the web advertising world, interruptive formats, including pop-ups, dropped by 9% from a year ago and are now worth only 0.7% of all online advertising spending, reports the Guardian.

Guy Phillipson, the IAB's chief executive, said advertisers were realising that more tailored campaigns were the way forward and were moving away from formats such as pop-ups that mirrored the old-fashioned interruptive nature of TV and radio advertising.

Well... what a shock!

Or, take your tank off my screen.

This is good news for Public Relations when it seeks to engage with online consituents. Oh yes and were did the money for pop-ups go? Is this a budget that PR practitioners picked up?