Lloyds TSB last year sent more than 92m pieces of direct mail. That is almost 1.8m letters a week, detailing offers of credit cards, insurance and loans, landing on the nation's doormats from one bank alone. A spokesman for the bank sheepishly said the mail simply reflected the size of the bank and the volume of products it offered. "It is never sent to customers who explicitly say they don't want it," he said.
What can a 'spokesman' do. Toe the party line? The alternative is to tell the Board that it is just not hacking it and needs to use PR instead of dead trees.
What could be achieved by way of interesting conversations online for this kind of budget.