I take this from Always On because it makes sense.
YouTube accounts for over 47 percent of visits to video websites. Add Google’s 11 percent share of hits to their own brand video service and we see the company is now in control of the lion’s share of global online video. This audience will only increase as broadband becomes the norm, as online video matures and as mobile devices develop the ability to act as seamless extensions of the Internet.
Time to both cosy up to Google/YouTube and to explore ways for creating more online video content.
Never were cameramen and editors more in demand for the PR industry than now.
The great thing is that there is a role for vox pop content and very polished content on the same channe - interesting to see which way the PR industry goes.
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