Wednesday, October 04, 2006

Putting the media channels together

News Corp has continued its internet shopping spree with the purchase of UK graduate recruitment site

The deal – reported to be worth around £20m – will see the site being integrated with the media giant's UK business News International. The full report is at e-consultancy.

The group, which saw off competition from Trinity Mirror and DMGT in an auction, hopes to use Milkround to strengthen The Times' employment supplements.

Mashing up print and online goes well beyond news online first. But Milkround is important for PR recruitment so interesting on two fronts.