Saturday, October 14, 2006

PR's can do software too

One of the things that stops PR from being ultra powerful is that it has a big problem with software. Its geek stuff. Its too complicated for the PR brain. So the geeks are making it simple.

Coghead just launched a service that lets anyone create a Web-based business applicationfrom expense management to project management.

So far so good, but what has that got to do with PR.
Here is a simple idea. What about running PR programmes with project management software. Real deadlines with goals and deadlines for creation, approvals and distribution.

It saves time effort and reduces cost.

Ah! Now there is a good idea.