Friday, October 13, 2006

Press relations and the vultures

The CIPR Active Events blog reported on its media conference that Justin Hayward and Sam Stokes from MS&L began the conference with ‘Selling-in you stories playing a game of network bingo. Justin, Head of Technology & Telecommunications, went on to discuss the rapid changes in media and recognising ways to remain relevant as more consumers turned to the web as an information resource.

Perhaps the best way to remain relevant is to create news stories that journalists want to find, have it in social space or, at worse where an RSS feed will find it and save all the cost of the phone round and 'selling in'.

The old model is dying, the vultures are sitting on the shoulders of tradition means of press story distribution.