The 2006 PRWeek/Cymfony Corporate Survey reveals that communicators on the corporate side are grasping the importance of new media and measurement - but not everyone has jumped in with both feet...
A key finding this year is that while PR professionals are paying more attention to the online marketplace, the numbers of adoption do not nearly reflect the hype. One-tenth of this year's respondents had established a blog -- showing virtually no growth over the 2005 figure. And while pundits discuss the explosion of new media, it doesn't appear that number will shoot up in 2007...
Oh well... the PR industry did this over the web a decade ago. I guess that it will do it again.
The jobs will be there, the need will be there, the advantages will be there and, as Maertin Sorrell but it this week: I’m old. It’s older people’s inability to be flexible.
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