Wednesday, October 04, 2006


Peter Cochrane had some pithy comments to make to Information managers this week but his points if fire off in the direction of senior managers in PR would hole them below the watermark.

I reproduce some comments here but suggest you read the whole article and where you rile most - act.

  1. Throughout the 70s, 80s and 90s people who knew deep technical stuff (nerds) were derided and discounted. The management attitude was that these people were irrelevant and a pain. Deep tech understanding was not seen as necessary to manage anything. How the world has changed - today some of the richest people in the world are ex-nerds!
  2. This retrograde management attitude had a lot to do with the greater than 85 per cent failure rate of IT programmes through that era, that continues today in industry, defence, education and healthcare. Know-nothing managers are a menace to any industry and profession.
  3. Not including the end user, not understanding the technology and not understanding the difference between data, information and knowledge is not only dangerous - it turns out to be very expensive!
  4. The biggest universal mistake has been to take the old paper processes and transplant them to the screen, and then create even more paper! IT presents a much bigger opportunity to change organisations and operations but, unfortunately, people seem unable to adapt and change in more than one dimension at a time. Contrast the old (50- to 100-years-old) companies to the new (10- to 20-years-old) and it is stark in the way they use IT to create, run and advance the business.