Friday, October 06, 2006

Online politics - a book reviewed

David Meerman Scott has been looking at an online book:

As the 2006 political season moves into the home stretch, my friend Colin Delany editor in chief at has released a terrific new free e-book Online Politics 101: The Tools and Tactics of Online Advocacy to help campaigns useful ideas on how to spread the word on the Web. Colin totally gets the online political world and helped me to understand it enough to include some case studies in my upcoming book The New Rules of Marketing and PR. Colin's ebook shows how to use the Internet to promote candidates, shape public opinion, motivate supporters and raise money. Read the press release here.

Online Politics 101: The Tools and Tactics of Online Advocacy, looks comprehensively at the online organizing methods that work today -- including cutting-edge applications such as MySpace, viral marketing, text messaging and video distribution.
So much is shifting sands but we have to find out what we can.