Monday, October 09, 2006

Online is now bigger than magazines and papers

From e-consultancy, a pick-up from the FT:

European consumers are now spending more time online than reading newspapers and magazines, according to a new study.

The Jupiter Research survey, covered in the FT, shows internet consumption has doubled from two to four hours per week in the last two years, but is not cannibalising print and TV.

If ever there was a reason for PR to take the Web seriously this is it.