Thursday, October 05, 2006

Online advertsing still on the up

The Guardian says Online advertising spending soared more than 40% to just shy of £1bn in the first half of this year, putting it on track to overtake press advertising by the end of 2006, according to research by the online marketing trade body the Internet Advertising Bureau (IAB). The figures echo reports that indicate the online sector is shrugging off a tough overall advertising market, which has hit ITV and larger radio stations in recent months.