People fear they are more likely to become victims of online crime than they are to be mugged or burgled, research shows. A survey at the start of Get Safe Online Week reveals that 21 per cent of people now believe they are at greater risk from e-crime - up from 17 per cent last year. This fear of online crime is deterring the public from using the internet for everyday activities, the survey on getsafeonline.org found, with early a quarter of respondents too concerned about e-crime to bank online.
This is an issue for PR. We depend on people finding a reasonable comfort zone using Social Media.