Tuesday, October 03, 2006

Niche marketing with podcasts

Dr. Taffy Wagner and Ms. Bettye Jamerson, better known as the ‘virtuous women’, have done it again with the advent of their new Literary Corner podcast that spotlights new, non-fiction, men and women authors each week. Dr. Wagner and Ms. Jamerson were inspired to create and produce this podcast after facing marketing challenges of their own when promoting their non-fiction books. Bettye often comments on the struggles she experienced early on when learning the process of how to market and promote her own book. They decided to come up with a strategy for new authors to help them with promoting their book and themselves, whereby making their promotion process easier. “Knowing what to do and how to do it really takes the pressure off and gives new authors that necessary immediate exposure” said Bettye.