Wednesday, October 25, 2006

A new way of measuring PR effectiveness

Bebo, the popular UK social networking site that is rivalling social networking giant MySpace in share of UK visits, looks set to overtake eBay as the most searched-for UK brand according to the latest analysis from Hitwise.

It is interesting to see how search statistics are revealing interest in brands, products and issues. Another new measure for the PR industry and a great way to evaluate a PR programme.

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